LOST INK was born in March 2014 in West London, when a group of entrepreneurs decided to create a new fashion story – a story that brings together the high street and the boutique.

The vision of LOST INK is to offer unique pieces to our customers so they can express themselves without spending a fortune.

As a London brand, we embrace the British fashion Heritage but with a modern edge. 

LOST INK is ‘affordable chic’ with an exclusive choice of fabrics and strong focus on detail.


The LOST INK girl is modern, independent and loves to express herself. She can be urban or glam, feminine or edgy, a bit brave or even a little reserved but she is always willing to explore her personal style.